Ecommerce Marketing
Scale revenue without bleeding margin on ad spend. Performance marketing for Shopify, WooCommerce, and custom D2C brands — built on retention-led LTV, not just acquisition.
Retail & D2C · Delhi NCR
Premium ecommerce marketing crafted for measurable growth
Performance marketing that scales D2C brands profitably
Ecommerce marketing in India has changed. The era of ₹0 CAC via Facebook ads is over. Aggregator commissions, return rates, ad-platform CPMs, and a brutal D2C landscape mean the only brands that survive are those that master unit economics — CAC payback under 6 months, contribution margin over 35%, and a retention engine that lifts LTV by 2.5x. Most agencies apply generic performance tactics to ecommerce — set up Performance Max, run catalog ads, route the orders to the brand — and produce a brand that looks busy but loses money on every sale. Our ecommerce marketing practice is built specifically for Shopify, WooCommerce, Magento, and custom-stack D2C brands across Delhi NCR. We work with fashion, beauty, electronics, home goods, supplements, food D2C, and lifestyle brands — from ₹5 lakh/month revenue to ₹5 crore/month. We understand the unit economics: ad spend CAC vs blended CAC, contribution margin after COGS + shipping + returns, LTV by cohort, repeat-purchase rate by product category, and the brutal reality that 60% of D2C returns are 'didn't like' or 'wrong size' — both fixable with better content and sizing guides. Every campaign we run is measured against contribution margin, not revenue. We will turn off a ₹5 lakh/month ad campaign if it is producing orders at negative contribution margin — most agencies will not. Our retention-led playbook is built around the channels that compound for D2C: WhatsApp post-purchase flows (lifting repeat-purchase rate by 40-80%), email marketing that does not feel like spam (segmented, behaviour-triggered, personalised), loyalty programs that actually drive second purchases, and content marketing that ranks for category searches and reduces CAC over time. We have scaled 90+ D2C brands across India — from bootstrapped ₹5 lakh/month brands to Series A-backed ₹5 crore/month operations. We know how to handle the festive season spike (Oct-Nov), the end-of-quarter inventory liquidation, the new-product launch funnel, and the post-IPO growth narrative. Whether you are a fashion D2C in Shahpur Jat or a beauty brand shipping pan-India from Gurgaon, our playbook is engineered to scale revenue without bleeding margin on ad spend.
Retail & D2C by the numbers
The depth we bring to this vertical
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D2C brands scaled
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Revenue in 12mo
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Higher repeat rate
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Lower return rate
WhyRetail&D2CBusinesses ChooseUs
We know the retail & d2c vertical — and we prove it in every engagement.
D2C unit-economics first
Every campaign is measured against contribution margin, not revenue. We will turn off a ₹5 lakh/month ad campaign if it produces orders at negative contribution margin. Most agencies will not.
Retention-led growth
Acquisition is expensive; retention is cheap. WhatsApp post-purchase flows lift repeat-purchase rate by 40-80%. Email marketing that does not feel like spam. Loyalty programs that actually drive second purchases.
Profitable paid acquisition
Performance Max, Meta Advantage+, Google Shopping, programmatic — managed by the same team that manages your retention. Learnings compound; CAC drops over time.
Festive-season specialists
We have handled 12 festive seasons for D2C brands — the Oct-Nov spike that produces 35-45% of annual revenue. Inventory planning, creative production, ad-spend pacing, and post-festive retention.
How we deliver Ecommerce Marketing
A proven 4-step process — transparent, accountable, and built to deliver measurable results.
Unit-Economics Audit
We audit your CAC, LTV, contribution margin, repeat-purchase rate, and return rate by product. Identify which SKUs are profitable to acquire on, which are bleeding margin, and which to sunset.
Funnel + Retention Setup
Shopify/WooCommerce funnel optimisation, WhatsApp post-purchase flows, segmented email automation, loyalty program. Repeat-purchase rate up 40-80% within 90 days.
Performance Acquisition
Performance Max, Meta Advantage+, Google Shopping, programmatic — managed to contribution margin, not ROAS. Weekly CAC payback reviews. Sunsets unprofitable campaigns fast.
Scale + Brand
Content marketing that ranks for category searches. Influencer partnerships with disclosed compensation. Founder brand on LinkedIn for B2B D2C. Compounding CAC reduction over 12 months.
WhatYouGetWith OurRetail&D2CService
Outcomes, not deliverables. Every benefit below is tied to measurable business impact.
Profitable revenue scale
Average D2C client scales revenue 2.4x in 12 months while maintaining or improving contribution margin — not just top-line growth that bleeds cash.
Higher repeat-purchase rate
WhatsApp post-purchase flows and segmented email automation lift repeat-purchase rate by 40-80% within 90 days. Lower blended CAC, higher LTV.
Contribution-margin focused
We measure every campaign against contribution margin after COGS, shipping, returns, and ad spend — not ROAS. We will turn off a campaign that looks good on ROAS but loses money.
Festive-season readiness
We have handled 12 festive seasons — the Oct-Nov spike that produces 35-45% of annual D2C revenue. Inventory planning, creative production, ad-spend pacing, and post-festive retention.
Content that reduces returns
60% of D2C returns are 'didn't like' or 'wrong size' — both fixable with better content. Sizing guides, fabric close-ups, on-model photography. We have cut return rates by 22% for fashion clients.
WhatsApp-native D2C
Direct WhatsApp checkout for repeat customers. Bypass aggregator commissions. Average D2C client moves 18% of repeat revenue to direct WhatsApp within 6 months.
Real results for retail & d2c businesses
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D2C brands scaled
0.0x
Revenue in 12mo
0%
Higher repeat rate
0%
Lower return rate
Real results for a real client
We do not share client names without consent — but we share the numbers that matter.
Beauty D2C brand, ₹40 lakh/month revenue (name withheld under NDA)
Engagement summary
Challenge
Brand was scaling revenue but contribution margin was 8%. Ad CAC had risen 3x in 12 months. Repeat-purchase rate was 11%. WhatsApp was used only for customer support, not marketing. Founder was considering shutting down.
Solution
Rebuilt the retention engine: WhatsApp post-purchase flow with product education + reorder prompts, segmented Klaviyo email flows by purchase history, loyalty program with second-purchase incentive. Cut 4 unprofitable ad campaigns; doubled spend on 2 profitable ones. Added sizing guide and ingredient close-up content to reduce returns.
Results
- Contribution margin 8% → 28% within 6 months
- Repeat-purchase rate 11% → 27%
- Return rate dropped 19% via better content
- Brand scaled to ₹1.1 crore/month in month 9 — profitably
Retail & D2C Marketing FAQs
Straight answers to the questions retail & d2c businesses ask us most.
Explore other industries we serve
Same depth of category expertise across every vertical we work in.
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Start with a free consultation
Tell us about your retail & d2c business and goals. We'll respond within 2 hours during business hours.