Introduction
Social Viens ("we", "us", "our") is a digital marketing agency registered and operating out of Delhi NCR, India. We provide services including but not limited to search engine optimisation (SEO), paid advertising, social media management, website development, branding, and online reputation management to clients across India and overseas.
This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website socialviens.com, fill out a lead form, message us on WhatsApp, subscribe to our newsletter, use our free website analysis tools, or otherwise engage with us. This policy applies to all visitors, leads, prospects, clients, and subscribers (collectively, "you").
We are committed to complying with the Digital Personal Data Protection Act, 2023 (DPDP Act) of India, and where applicable, the General Data Protection Regulation (GDPR) for our European users, and the California Consumer Privacy Act (CCPA) for our U.S. users. By using our website and services, you consent to the practices described in this policy.
Information We Collect
We collect information in the following ways to deliver and improve our services:
1. Information You Provide Directly
- Contact forms: Name, email address, phone number, company name, website URL, budget range, and any message you send through our contact, lead capture, or scheduling forms.
- WhatsApp communications: Your phone number and the contents of messages exchanged when you reach out via our WhatsApp widget.
- Newsletter subscriptions: Your email address when you opt in to receive our growth insights newsletter.
- Free audit tools: When you use our Website X-Ray or Google Dominance Analyzer, we collect the URL and keyword you submit, along with the email address you provide to receive the full PDF report.
- Client onboarding: Business details, brand assets, account credentials (for marketing platforms such as Google Ads, Meta Ads, Google Analytics, Google Business Profile), and any other information necessary to deliver the agreed scope of work.
2. Information Collected Automatically
- Usage data: IP address, browser type, operating system, referring URLs, pages viewed, time on page, and click patterns.
- Cookies and similar technologies: Session cookies, analytics cookies, and (with consent) marketing cookies. See the Cookies & Tracking section below for details.
- Device information: Device type, screen resolution, language preferences, and approximate location derived from IP (city-level).
3. Information From Third Parties
We may receive limited information from third-party platforms when you interact with our marketing, including:
- Google Ads and Meta Ads: aggregated campaign performance data when you click on our advertisements.
- LinkedIn and Twitter: public profile information if you engage with our content on those platforms.
- Analytics providers (e.g., Google Analytics 4): aggregated traffic and engagement metrics.
How We Use Your Information
We use the information we collect for the following legitimate business purposes:
- Service delivery: To respond to your inquiries, prepare proposals, onboard you as a client, and execute the digital marketing services you have engaged us for.
- Communication: To send you account updates, project reports, invoices, and important service-related notices.
- Marketing (with consent): To send you our newsletter, case studies, and promotional offers. You can opt out at any time using the unsubscribe link in any email.
- Analytics and improvement: To analyse how visitors use our website, identify popular content, troubleshoot issues, and improve user experience.
- Security and fraud prevention: To monitor for suspicious activity, prevent fraud, and protect our website and clients from abuse.
- Legal compliance: To comply with applicable Indian laws, tax regulations, and lawful requests from authorities.
We do not sell your personal information to third parties. We do not use your data to train third-party AI models without explicit consent.
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies (pixel tags, web beacons) to operate effectively and to understand how you interact with our content.
Types of Cookies We Use
- Essential cookies: Required for the website to function (e.g., session management, cookie consent banner). These cannot be disabled.
- Analytics cookies: Help us understand traffic patterns and user behaviour (e.g., Google Analytics). Enabled only with your consent.
- Marketing cookies: Used to deliver relevant advertising on platforms like Google and Meta, and to measure the effectiveness of our campaigns. Enabled only with your consent.
- Functional cookies: Remember your preferences (e.g., theme, language) for a personalised experience.
When you first visit our site, a cookie consent banner appears asking for your permission to place non-essential cookies. You can change your preferences at any time by clicking the "Cookie Preferences" link in our footer. Most browsers also allow you to refuse or delete cookies through their settings — note that disabling cookies may affect website functionality.
Data Sharing & Disclosure
We share your information only in the following circumstances:
- Service providers: We use trusted third-party tools to deliver our services (e.g., Google Workspace for email, Stripe and Razorpay for payments, Meta and Google for ad delivery, GitHub for code hosting, Vercel for web hosting). These providers process data on our behalf under contractual obligations and are prohibited from using your data for their own purposes.
- Client platforms: When you engage us for services, we may access your Google Ads, Meta Ads, Google Analytics, and Google Business Profile accounts using credentials you provide. We use these solely to deliver and report on the agreed services.
- Legal compliance: We may disclose information when required by law, court order, or government authority, or to protect our legal rights, safety, or property.
- Business transfers: In the event of a merger, acquisition, or sale of all or part of our business, your data may be transferred to the acquiring entity. You will be notified via email of any such change.
We do not share your data with data brokers, advertising networks for their independent use, or any third party for commercial purposes unrelated to our service delivery.
Data Security
We implement industry-standard technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:
- Encryption: All data in transit is secured using TLS 1.2+ (HTTPS). Sensitive credentials are encrypted at rest using AES-256.
- Access controls: Strict role-based access controls (RBAC). Only authorised team members with a legitimate business need can access client data.
- Multi-factor authentication (MFA): Enforced on all internal systems and client accounts we manage.
- Regular audits: Quarterly security reviews and annual third-party penetration testing of our web properties.
- Data minimisation: We collect only what is necessary for the stated purpose and delete data when it is no longer needed.
- Staff training: All team members undergo annual data protection and privacy training aligned with the DPDP Act and ISO 27001 best practices.
Despite our efforts, no system is 100% secure. In the event of a data breach affecting your personal information, we will notify you and the relevant Data Protection Board within 72 hours, as required by the DPDP Act.
Your Rights
Under the DPDP Act (and GDPR/CCPA where applicable), you have the following rights over your personal data:
- Right to access: You can request a copy of the personal data we hold about you.
- Right to correction: You can ask us to correct inaccurate or incomplete information.
- Right to erasure: You can request deletion of your personal data, subject to legal retention requirements.
- Right to opt-out: You can opt out of marketing communications at any time via the unsubscribe link or by emailing us.
- Right to data portability: You can request your data in a structured, machine-readable format.
- Right to withdraw consent: You can withdraw consent for non-essential processing at any time.
- Right to grievance redressal: You can file a grievance with our Data Protection Officer. We will respond within 30 days.
To exercise any of these rights, email us at privacy@socialviens.com with the subject line "Data Rights Request". We may need to verify your identity before processing your request.
Contact Us
If you have any questions about this Privacy Policy, our data practices, or wish to exercise any of your rights, please contact our Data Protection Officer:
- Email: privacy@socialviens.com
- Phone: +91 81780 04800
- WhatsApp: Message us on WhatsApp
- Address: Social Viens, Coworking Hub, Sector 18, Noida, Uttar Pradesh 201301, India
We aim to respond to all privacy-related queries within 48 business hours. For all other queries, please use our contact page.